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Astra & Milo
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EMELIE WIKLUND

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BRING YOUR BRAND TO LIFE
ONE CHARACTER AT A TIME

Story-driven illustrations and brand mascots that connect, engage, and leave a lasting impression.

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I’m Emelie Wiklund, an illustrator with a passion for bringing stories to life through vibrant illustrations and personality-filled characters.

Whether it’s creating engaging brand mascots, visual storytelling for campaigns, or charming characters for children’s books, every project is crafted with care, creativity, and a focus on connecting with the audience.
 

Together, we’ll create illustrations and characters that not only capture attention, but build lasting relationships with your audience.

Amara T.
"Great stories start with great characters."
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Kungsängen - Bookmark - Lollo & Bernie - Variphy - Loveco -

Recent clients

Want to create characters and visuals that connect with your audience? Reach out and let’s get started!

SERVICES

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Character Design & Brand Mascots

Character design is so much more than just drawing a figure — it’s about crafting a personality that reflects a brand’s values, tone, and identity. Whether it’s a mascot for a brand, a character for a product line, or a friendly face to guide customers through a campaign, I make sure each character feels alive, relatable, and aligned with the brand’s story.

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Illustration & Visual Storytelling

Illustrations can do more than just decorate — they can carry the story and engage your audience on a deeper level. I create illustrations where every detail helps reinforce the message, evoke curiosity, and establish a strong emotional connection.

With a focus on storytelling, I help brands, publishers, and creators bring their stories to life visually — whether it’s through product illustrations, children’s books, or visual narratives for marketing campaigns.

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Interactive Characters & Campaigns

In today’s digital world, characters can be much more than static visuals. They can interact directly with your customers, guide them through your digital platforms, and become trusted voices in your communication.

I design characters that feel natural in social media content, website interactions, and even live events, helping brands create personal and memorable customer experiences.

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